Business, as written about in popular fiction, usually depends upon pure genius, moral courage, divination, or the love of a beautiful maiden. In the opinion of some businessmen success depends upon hunch. To others, business is a game or a gamble. Success is reputed also to depend upon who your parents were, whom you marry, and whom you know. Unquestionably, some influence is exerted by all these factors. When one factor seems to predominate, or when there is a tremendous success, attention is often focused upon that factor or factors and little attention is paid to the more basic reasons for success. leia todo o artigo
a multi-disciplined approach to achieving organisational objectives by making the best use of knowledge
