Imagine that you are considering starting your own firm. You've been contacted by a college acquaintance - a brilliant biology student-who tells you that while in graduate school she developed a procedure in the lab that she believes has considerable commercial potential. This classmate makes it clear that she has little interest in or expertise at managing people, and she wants you to join her in founding a company in which you will handle the management chores and she will be responsible for developing the technology and product applications. You've always wanted to get in on the ground floor of such an entrepreneurial venture, and you are convinced this acquaintance has the sort of brilliance that could lead to tremendous success. So you decide to think hard about her offer. leia todo o artigo
a multi-disciplined approach to achieving organisational objectives by making the best use of knowledge
