A company, like any other society, must exist for the achievement of some objective or objectives. Some people have suggested that a company has only one objective that is to make a profit. It is true that no company could survive permanently without making a profit but this is hardly the reason why it exists; it is a condition which must be satisfied if existence is to continue permanently. We cannot live without eating but we do not live in order to eat. Companies exist in order to satisfy consumers wants; and perhaps even to create wants before satisfying them, since in many cases these wants did not exist before they were suggested to consumers by advertising or other selling methods. It would, for example, hardly have occurred to people to want television sets before manufacturers had put the possibility of television before them. A company determines its objectives, therefore, by deciding what kind of consumer demands it proposes to attempt to satisfy, and if necessary, create. leia todo o artigo
a multi-disciplined approach to achieving organisational objectives by making the best use of knowledge
