If we consider the analogy to the distinctions between marketing and customer service or between the corporate finance function on the one hand and the accounting/comptroller function on the other. We generally see fairly clear organizational distinctions drawn between those who are responsible for helping an organization formulate its strategies for reaching markets and creating brand equity on the one hand, versus those who manage routine transactions with customers on the other hand. Similarly, most organizations have fairly clear distinctions (in organizational subunits, career paths, etc.) between those who formulate financial strategy and steward the company's fiscal resources versus those who process routine accounting transactions. leia todo o artigo
a multi-disciplined approach to achieving organisational objectives by making the best use of knowledge
